SPRUCE sustainable technology works with small to medium sized businesses to help develop and implement socially responsible, responsive and effective
strategies to take advantage of the revolution occurring in business communications.
The computer has been redefined. The way we work and interact with our colleagues and clients has fundamentally changed. The significance of cloud based technology, sophisticated open source software and social media environments on business cannot be overstated. These new advances will not just simply reduce IT costs, or enable users to get better versions of the latest tools sooner, it will also force a change in the role of the IT service provider from that of a service shop that builds and maintains infrastructure, to that of a consultant whose job it is to understand how new digital tools and practices can have the greatest impact within the organization.
Advantage will no longer go to the businesses who simply invest the capital and resources required to build the most robust technology infrastructure, but to those who invest the time to integrate the new technologies into their businesses and develop the new practices that will make them pay off.